LG Unveils New TVs, Artificial Intelligence Advancements at CES 2020

By Alex Mellott

This year, LG is going big on televisions and artificial intelligence.

LG Electronics kicked off CES 2020 by introducing a slew of new products and services designed to complement the home. Aptly summarized by the slogan “Anywhere is Home”, LG is expanding their artificial intelligence platform, LG ThinQ, to expand beyond connecting devices to each other. Now, thanks to a partnership with Element AI, LG ThinQ will soon be able to give personalized recommendations by better understanding users and adapting to their everyday routines. Dr. I.P. Park, President and Chief Technology Officer of LG Electronics, said, “Amidst a wave of AI-related ideas and concepts, it is important to share a structured framework for the development of AI across the industry so that we may create a meaningful impact on the lives of customers we serve.”

Dr. Park was joined on stage by Jean-François Gagné, co-founder and CEO of Element AI, the Montreal-based company that built its reputation on effective AI implementation. Together, they discussed how the framework was developed and their responsibility as an industry when developing future technologies will play a transformative role and explained four levels of AI experience (AIX) – Efficiency, Personalization, Reasoning and Exploration – which are anchored in significant jumps in technical capability and its application.

“As pioneers in the field of AI it is our responsibility to consider the importance of the Human Experience whilst pushing the boundaries of AI research and development,” added Element AI’s Gagné. “Together with LG Electronics we hope that this work helps to set forth standards and principles that guide AI practitioners to consider a human centric approach when building the future.”

LG also unveiled major changes to its OLED TV and NanoCell TV lineup for the 2020 season. This year, LG is releasing 14 new LG OLED models led by three new art-inspired GX Gallery series 4K Ultra HD TVs, 88- and 77-inch class Real 8K models and an all-new OLED screen size – 48-inch. With an improved α (Alpha) 9 Gen 3 AI Processor, these new OLED TVs will be able to leverage upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s renowned picture quality. The 2020 LG OLED ZX Real 8K models, delivering four times more detail than 4K TV and 16 times more than HDTV, exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs. The 88- and 77-inch LG OLED models also surpass the measurement criteria recommended by the International Committee for Display Metrology and are among the first to earn the new CTA 8K Ultra HD logo.

Combining OLED’s self-emissive technology and absolute blacks with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode, 2020 LG OLED TVs bring the cinema into the living room with new levels of realism. With Dolby Vision ultra-vivid high dynamic range imaging, Dolby Atmos immersive sound, and for the first time ever, Dolby Vision IQ, 2020 LG OLED TVs deliver a truly spectacular video-audio experience. Dolby Vision IQ introduces new intelligent features for TVs to deliver optimal picture quality as the creatives intended, no matter the ambient light environment or content genre.

Highlighting the growing demand for TVs suitable for performance gaming, LG touted its NVIDIA G-Sync compatibility and certification as an NVIDIA Big Format Gaming Display (BFGD). High refresh rates and extremely low input lag create a perfect environment for modern, high-intensity games on any platform. 2020 LG OLED TVs feature the HDR Gaming Interest Group’s HGiG Mode so gamers can enjoy high quality visuals as game creators and developers intended when playing HDR games via consoles on their LG TVs. HGiG is a body made up of companies from the game and display industries that develops standards to improve the HDR gaming experience for consumers. During intense gaming sessions, LG OLED TVs even help address eye fatigue. The Eye Comfort Display certification verifies that LG OLED TVs offer adjustability for blue light content, are flicker-free, and provide exceptional image quality from any angle. LG OLED screens meet every TÜV testing criterion, including wide color gamut and HDR.

Stay tuned to The Lion 90.7fm’s continuing coverage of CES 2020 as well as hands-on product demos at our website, www.thelion.fm, and on social media.